Email marketing software

Email marketing software — do you use it?

An email marketing software helps a lot in maintaining continuous communication with your subscribers (let’s call them prospects). In fact, a customer never ceases to be a prospect. You can win them into your customers base by fine tuning some tools provided by each email marketing software product: personalisation, autoresponders, campaign tracking and advanced list selection. That’s what this website is all about.

Briefly about email marketing software as a main tool in managing your online based business.
Basicaly, an email marketing software will help you manage your business on an online basis. More exactly, here are the things you can do with an email marketing software:

manage the emailing list
build the advertising message or newsletter
send the message to all the people in the list at once (bulk email)
provide instant feedback with autoresponders and other automatic options
lead the users towards website/ web based form where s/he can place an order

Manage the Emailing List

Many times you’ve probably heard the phrase “it’s all in the list”. An email marketing software will help you configurate more than one emailing list — we recommend the web based type which is much easier to maintain up to date. Given the fact that the software manages subscriptions and unsubscriptions, user profile details, bouncebacks, or even purchases (e.g. credit card validation, processing the order etc.) your work becomes easier.

Build a Newsletter

A newsletter is an email sent on a periodical basis to users that previously subscribed to it. An email marketing software can help you build your personalised newsletters, as well as solo-mailings. Apart from newsletters, solo mailings promote one time events, like a thematic seminar or a sale promotion.

Bulk Email Campaign

With an email marketing software, sending mass email became a push of a button process. You just need to activate the receiver groups, copy the body message and send the newsletter.

Real Time Feedback

Imagine you had to subscribe every person who wants to receive your newsletter by hand, and then write a thank you message. Or that you had to operate every change in subscribers profiles. Or that you have 5,000 persons ordering online various products, the same day. An email marketing software is indispensable in any of those cases. You can use autoresponders, automatic subscription and unsubscription, and many other functions.

Convert the Prospects Into Customers

An email marketing software helps a lot in maintaining continuous communication with your subscribers (let’s call them prospects). In fact, a customer never ceases to be a prospect. You can win them into your customers base by fine tuning some tools that the email marketing software provides: personalisation, autoresponders, campaign tracking and advanced list selection.

Automatic Responder Email Software

The functions of an automatic responder email software, as a part of your email marketing campaign. The question here is not if should you have an automatic responder email software or not, because you should. The question is how should this autoresponder look in order to please your readers and customers? What Is the Autoresponder An autoresponder is a function used by a web site or email software to generate an automatic reply to certain emails sent by users. Individuals can also use an autoresponder. The most usual is the “out of office auto reply”. Autoresponders are usually only a [...]

Opt In Bulk Email

What is Opt In Bulk Email? About opt in bulk email from the perspective of the online-based business owner, or how to walk into consumer’s minds via email. Let’s imagine you decided to bring your business online. You want a big emailing list and a catchy newsletter to convert the receivers into faithfull, happy customers. There is one major question: “How do you bring your commercial message in the consumer’s email box in a friendly, unoffensive manner?” The first painful truth is you’re not alone in this. Thousands of people have the same initiative every day. The second one is [...]

Spam Accusations

How to Manage Spam Accusations A spam accusation that came out of nowhere is not absurd, nor easily swallowed. How to be prepared: You worked hard to build your opt in, targeted, bulk email list. You request double confirmation at subscription. You have an easy unsubscribing method and still… you run the risk of spam accusation. Why? There are people that subscribe to your newsletter and then quickly forget about it. There are people that subscribe their friends or …enemies for newsletters, without asking permission. There are people that, wishing to unsubscribe your newsletter, accidentally or not, hit “This is [...]

Email Software Glossary

A list of Email Software Glossary for most common email software terms. Email Marketing & Software Glossary A|B|C|D|E|F|G|H|I|J|K|L|M|N|O|P|Q|R|S|T|U|W|X|Y|Z A Autoresponder; Autoresponse Email Software Automated email message that may be triggered by new subscriptions, unsubscriptions, orders etc. Attachment A file that accompanies the message and is impossible to be sent in the message body (either it is too large or not in text/HTML format). B Bounces, Bouncebacks In a bulk email campaign, messages that cannot be delivered to the specified address. Causes may be full mailbox, server problems or others. Broadcasting Email Software A software that helps the user send mass [...]

Email marketing software