Email newsletter examples, like any other examples, can be good or bad. For starter I will begin with the good email newsletter examples. Good email newsletter examples are the ones in which any business owner, uses the means of an email marketing campaign, to keep in touch with his actual clients, by send them emails in which there are information of changes to his products or services, or in some cases they send newsletters with new products or services that are available for them.
Good email newsletter examples are the ones in which the receiver is congratulated for purchasing a product or hiring the services of a certain company. Most of these kinds of newsletters are send automatically when people subscribe to a email marketing database. From time to time, business owners buy a database that contains a target audience, that he wants to get in contact with. This is another one of the good email newsletter examples, because the person who purchases this kind of database, makes sure that the subscribers of the database have interest in his products or services.
Good email newsletter examples, are the ones that have a very good template incorporated in them, that can opened by major email clients(for example Yahoo, Gmail, Hotmail or AOL). You as a business owner must make sure that the templates are designed to your custom specification, presenting full details of your products or services. Make sure you offer enough information to the reader and just in case not to get in conflict with the CAN-SPAM law, you must implement the unsubscribe option, in the case that the readers don`t have any interest in your services or products and they don`t want to receive any newsletters from you.
Good email newsletter examples, should always have the brand logo on them, in order for the reader to remember your brand more easily, thus improving the success rate of your email marketing campaign. I`m sure that you want to run a good email marketing campaign that is both time and cost effective, and that can bring you some substantial profits.
Bad email newsletter examples, are the ones which are sent to people that did not subscribe to any email marketing database, and don`t have any interest in reading newsletters in regards to your services or products.
Bad email newsletter examples are the ones in which a business has its reputation ruined because of spam email marketing. Most business owner, overlook some of the legal aspects of an email marketing campaign, abusing the ability to send marketing emails, by purchasing a subscriber database, that has email addresses that where gathered with the help of a web crawler or also know as an email extractor software.
They simply build up a database full of email addresses of people all around the round, and they send newsletters to people who have never heard of their companies products or services, and don`t want to receive their newsletters. Usually they get their company reputation ruined and end up with a law suit on their hands for newsletter spamming.