Email Marketing Software Blog

Email newsletter examples – An inside look

Email newsletter examples, like any other examples, can be good or bad. For starter I will begin with the good email newsletter examples. Good email newsletter examples are the ones in which any business owner, uses the means of an email marketing campaign, to keep in touch with his actual clients, by send them emails in which there are information of changes to his products or services, or in some cases they send newsletters with new products or services that are available for them.

Good email newsletter examples are the ones in which the receiver is congratulated for purchasing a product or hiring the services of a certain company. Most of these kinds of newsletters are send automatically when people subscribe to a email marketing database. From time to time, business owners buy a database that contains a target audience, that he wants to get in contact with. This is another one of the good email newsletter examples, because the person who purchases this kind of database, makes sure that the subscribers of the database have interest in his products or services.

Good email newsletter examples, are the ones that have a very good template incorporated in them, that can opened by major email clients(for example Yahoo, Gmail, Hotmail or AOL). You as a business owner must make sure that the templates are designed to your custom specification, presenting full details of your products or services. Make sure you offer enough information to the reader and just in case not to get in conflict with the CAN-SPAM law, you must implement the unsubscribe option, in the case that the readers don`t have any interest in your services or products and they don`t want to receive any newsletters from you.

Good email newsletter examples, should always have the brand logo on them, in order for the reader to remember your brand more easily, thus improving the success rate of your email marketing campaign. I`m sure that you want to run a good email marketing campaign that is both time and cost effective, and that can bring you some substantial profits.

Bad email newsletter examples, are the ones which are sent to people that did not subscribe to any email marketing database, and don`t have any interest in reading newsletters in regards to your services or products.

Bad email newsletter examples are the ones in which a business has its reputation ruined because of spam email marketing. Most business owner, overlook some of the legal aspects of an email marketing campaign, abusing the ability to send marketing emails, by purchasing a subscriber database, that has email addresses that where gathered with the help of a web crawler or also know as an email extractor software.

They simply build up a database full of email addresses of people all around the round, and they send newsletters to people who have never heard of their companies products or services, and don`t want to receive their newsletters. Usually they get their company reputation ruined and end up with a law suit on their hands for newsletter spamming.

Email marketing spam, your reputation is at risk!

Many people consider that email marketing spam, is one the best ways to ruin your business. And I`m very glad to say that I agree with them. Email marketing spam is a world wide phenomenon, with more and more people fighting for their rights not to get spammed by pornographic or marketing emails. In 2003 The Congress of United States issued an act called the CAN-SPAM. This is a law that many email marketers must apply to, in order for them to conduct any email marketing campaign, without being prosecuted by the law.

Here are few of things that are stated by the CAN-SPAM law, and try to remember them, if you don`t want to be charged with email marketing spam.

1. You may not give false or misleading header information. In other words, every person that receives a marketing email must be able to read from the `To:` and `From:` lines, exact information and they must be able to determine who send the emails by reading those lines.

2. You must give the reader an opt-out method. This part of the CAN-SPAM law, is a way to avoid email marketing spam, because it gives the readers of any marketing email, the option to opt-out from a database, and their email address must not receive any other marketing emails from that company. Also that company is not allowed to sell the email addresses to another email marketing company.

3. You must include a valid physical postal address. By doing this, email marketers will not be able to change their physical postal address, whenever they want, or in the case they get reported for email marketing spam.

These are few of the statements of the CAN-SPAM law, and they are very good against email marketing spam, because they will enable people to make a big difference between spam emails and proper marketing or advertisement email.

You as business owner if you want to conduct an email marketing campaign, must be very careful, because you can be accused of email marketing spam, very easy.

Always use an email marketing service that has not been reported in the bast for email marketing spam. Make sure they have a very good and stable subscriber database that doesn`t get in conflict with the statements of the CAN-SPAM laws. Make sure that all your marketing emails, are designed in such a manner that they will not be consider spam email. Add all the features necessary for the receiver to unsubscribe or opt-out from a specific database.

In the case one of your receiver send to you a complaint, in which he states that he will report you for email marketing spam, you should have an automatic email response in which you apologize for the inconvenience and assure them that they will not receive any more marketing emails from you.

A good way to avoid email marketing spam, is always to update your database, because if you send marketing emails to a certain number of invalid or outdated email addresses, the email server will initiate a report towards your Internet provider, stating that you are suspected for email marketing spam.

Email marketing consulting, what should you know!

Email marketing consulting is one of the services that every business owner, that want to conduct an email marketing campaign, should take into consideration. Many people are looking for a career in email marketing consulting however most of them are inexperienced and they charge too much for their services. Business owners should always check the recommendations and the background of the company to see if they are up to the task and if they any experience in email marketing consulting.

For that respect, in this article I`m going to provide with a list with some of the attributes of any email marketing consulting service, in order for you, a business owner, to know what can they do and provide you with. Every email marketing consulting should make competition analysis. In other words they must a research and study your competition. They must be able to provide with full detailed information on your competition email marketing campaign, and to give you advice on how you can outplay them.

This is one of the most import aspect, you must not overlook. With an email marketing consulting company that can provide you with this service, can give you the advantage on how to win over your potential or prospect clients. Another thing that you must make sure they can provide you with, is the marketing campaign analysis. Any respectable email marketing consulting, must have consultants that can provide with a look with detailed information on the strong and weak points of your email marketing campaign.

They must be able to provide you with recommendations on how you can improve your strong points and how to eliminate the weak ones. Improving your marketing strategy is the key to a successful email marketing campaign. If you have difficulties with branding your products or services, an email marketing consulting company, can provide you with recommendations and advice on branding your products. They must have full understanding of the offers on your market, and must be able to choose a branding that is easy to remember by your target audience.

If you are looking to promote your business only by doing email marketing campaigns you should hire the services of an email marketing consulting company. They will be able to provide you with full scale reports on how much money will you have to spend, advice and recommendation on how you can cut down the cost of your email marketing campaign. They can even provide with information on email marketing companies that have collaborations contracts with them, that have discounts or special prices for business owners which pay for their services. They can even provide you with information on how much is your competition spending on their email marketing campaigns, thus giving you the advantage of earning decent profits with not much money being spend.

An email marketing consulting company, can also provide you with recommendations and advice, in regards to your subscribers database, if they have any interest in your services or products. In some cases they can even tell you if your database is still valid or not, or if it has been used by another email marketing campaign.

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Email list rental, is it a good or a bad choice for my business

Email list rental is one of the best solution available for any person that wants to conduct an email marketing campaign, or is it? Most people think that email list rental is the key to jump start their email marketing campaign and have in mind lucrative prospects. The thing that most people seem to omit is the fact that email list rental is very lucrative for the people who own the lists.

Doesn`t it seemS awkward for you to get in contact with hundred of thousands or even millions of subscribers of an email marketing campaign, when you don`t know nothing about those people. How do you know they are part of your target audience? If you base your decision on what the companies which are focusing on email list rental, you might get in a lot of trouble. and you might ruin the reputation of your business.

Everybody can talk, you can talk, I can talk, but the question that must be kept in mind when your are going to make an email list rental, is `How can the company which rents a subscriber database for email marketing, can prove with concrete evidence, from what sources did they gathered their subscribers and if they represent the target audience you have in mind?` .
If you are going to approach a company that focuses on email list rental, and you are going to ask them this question, most of them will start to give you the sales pitch. You will start to hear stuff like `Our database is gathered from people who have subscribed to our opt-in database from different websites, but it doesn`t really matter, with our services you can get in contact with over one million people in just a matter of seconds`.

That sound very tempting, especially when they charge you a few hundred of dollars for the email list rental. I`m very sorry to say, but companies that focus on email list rental, and can provide you with all the facts and the figures to prove how did they gathered their database, will charge for their services a few thousands dollars.

Most of the companies that have a very good reputation on email list rental, gather most of their subscribers from websites such as Google, Yahoo and some other websites where you must pay to implement an opt-in software from where people can subscribe to an email marketing database.

The best to dodge an email list rental, is to add to your own website, an opt-in software and slowly start building your own database, for you to conduct your email marketing campaign. By doing this, you don`t have to worry about spam reports and complaints from people that received your marketing emails. You don`t have to worry if an email marketing campaign backfires and ruins your reputation.

The email list rental, is something that must be treated with as much care as possible, it`s something that must not be treated lightly. I do hope you enjoyed my article about the email list rental.

Email campaign templates, the backbone of any email campaign

The email campaign templates are one of the most overlooked aspects, of an email marketing campaign. Most business owners who use email marketing campaigns to send marketing emails to their customers or prospect customers(a certain target audience), don`t have a full understanding of the importance of email campaign templates. If you are looking for means to promote your business, I`m sure that at some point in time you will be using the means of an email marketing campaign.

You must understand how the people will react to your emails. We know that many people in the United States check their emails at least two times per day, and they all get marketing emails, some are spam, some are not. The first thing that people see when they open an email, will not be the message or what it is written on it. They will see the email campaign templates, and in the case it pleases their eye they will take the time to read the message written in it, if not they will simply delete it.

In this article I`m going to provide you with a small guide on how you can improve your email campaign templates, thus improving the success rate of your email marketing campaign.

When deciding on what email campaign templates you want to use for your email marketing campaign, make sure they have been tested and can be opened by the major email clients. Don`t overlook this aspect, because it is very important not to limit your target audience, by using email campaign templates that can be opened only using specific email interface software.

If you are looking at an email marketing campaign, only to promote a personal blog, or simply to keep in contact with your current clients or partners, my advice to you is not to spend any money on email campaign templates, simple get your hands on some free templates and choose from that list, which one you like. You can add on your website or blog a poll vote banner, where people can vote on which template they like more.

If you want to purchase email campaign templates, then look for a company that can provide you with a database that have hundred of templates from where you can choose from. Make sure they offer customization services and can customize your chosen template to suit your specified characteristics. Make sure the templates are testes on major email clients and if your customization is compatible with them.

In the case you are going to conduct a large scale email marketing campaign, you can hire a company focused on professional design of email campaign templates. This will cost you some extra money however the company will be able to provide you with templates from where you can choose the desired one. They will be able to design email campaign templates that are suited for your products or services.They will provide with a more professional and pleasant aspect to your email marketing campaign.

Bulk email provider, basic information

Many business owner hire the services of a bulk email provider, in order for them to conduct an email marketing campaign to improve their business. When you sign a collaboration contract with a bulk email provider, you should always double check the claims specified in the contract. Make sure that your bulk email provider can ensure the delivery of the marketing advertisement emails, to your specified target audience, and if the provider operates in the manner stated by the law.

Most business owners, don`t realize the fact, that hiring a bulk email provider that doesn`t operate as the law states, can get into a lot of trouble, ending up with the email marketing campaign back firing.

Let me give you a small example of what might happen if you overlook these facts. The bulk email provider, will put at your disposal an email marketing server and/or a software, that you can use to conduct a full scale email marketing campaign. The cost of this kind of services, are very cheap( a few hundred of dollars per month).

Don`t be fooled by the cheapest offer you might get, like I mentioned above, double check the claims of the contract you will sign with a bulk email provider. After you sign a contract with the provider, he will either manage your email marketing campaign, or if you want, you can manage it on your own(this is a good method to cut down on cost of the services provided).

If you choose for the bulk email provider to manage your email marketing campaign, make sure that they will have a subscriber database, that has an interest in your products or services, because I`m sure you want to reach a target audience. In the case you already have a subscriber database, you can have them upload your database into their software. Just make sure you have a full contract on your subscriber database, and once you terminate your contract with them, they will delete your database from their software.

You can set this claim in the contract you will sign with them. By doing this you will not have to deal with any spam reports or complains from the receivers of your marketing emails. In the case you don`t have your own database, and the bulk email provider has one for you to use, simply check if they have a warranty for their services, just in case your email marketing campaign back fires.

In the case you simply hire their services and you want to manage it on your own. Check if the bulk email provider, offer 24 hours customer support in case you need any help. Make sure they have a good email marketing server they can use, which can ensure the delivery of the email to the right email addresses. If you choose this method you will be able to cut down on the price of hiring a bulk email provider, and you will have less to worry, because you will be the one in charge of controlling all the aspects of your email marketing campaign.

Bulk email companies, Good vs Evil

Are the bulk email companies, worth their reputation or it`s a simple overrated fact? Bulk email companies, will always try to approach different business owner, they don`t really care if you have a small, medium, or a big business, with all sorts of marketing email services. Most of the offers are tempting, because you can have and email advertising campaign done with just a few hundred dollars. But the question on many peoples mind, is it worth it or not.

If you take a little time and browse the Internet for some basic information on bulk email companies, and how do they operate and what services can they provide for you. You will have a lot of information to read from however you will not focus on the articles posted over the Internet, in which different business owners, especially small business owner, complain how bulk email companies burned their company.

Let me enlighten you a little bit with a small example. Most bulk email companies, use email extraction software to build up their opt-in or subscriber list, which they sell to other bulk email companies or they use it for themselves. This subscriber database is what they need to send bulk emails, but the people who have their emails on that database, might have no interest in your products or services, or they simply don`t want to receive bulk advertising emails.

You as a business owner, might end up being reported for spam or you might get your email marketing campaign to backfire on you. The database of most bulk email companies, is simply made out of random email addresses that where gathered from all sorts of websites and forums, and if you send them advertising emails, they will fill uncomfortable, because they don`t you business and they will ask you from where did you get their email address.

If you really want to hire the services of a bulk email companies, look for the companies which offer a warranty for their services. In other words, if you get complains or get reported for spam, because of your advertising emails, they will be the ones who take the blame. I know that most of services, sound very tempting, with offer such as sending bulk emails to over 100,000 subscribers with only $100. Keep in mind to check, from where did the bulk email companies, got their subscriber database, and if they represent any interest to you or your products or services. Having a target audience in mind is a good solution to avoid difficulties.

The bulk email companies that offer warranty for their services, will have higher prices then the competition, and in the case you will receive complains or get reported for spam, they will intervene in matter, and you as a business owner will not end up having a law suit on your hands. So for that respect, if you want to conduct an advertising email campaign, just make sure you hire bulk email companies that have a reputation and offer a warranty for their services and which can provide you with information on how did they gathered their subscriber database.

If you know ho to send newsletters applications you can improve your e-marketing

Send newsletters applications are software solutions, which can provide full support for the successful completion of a newsletter service. As we all know, all e-marketing solutions are optimized with all interrelated tasks. So, when marketers send newsletters, they need more than a software application delivering at large-scale e-mails. Even though we can e under the impression that “send newsletters” tools focus exclusively on the action of sending, in fact, up to this stage, there are various tasks that marketers must accomplish.

First of all, they need to develop a strategy in accordance with the final goal of this the newsletter. Once they have chosen the adequate strategy, marketers are required to initiate the targeting process in compliance with the strategy that has been previously adopted. In essence, targeting solutions are very similar, yet, the filtering element makes the difference.

A very popular alternative to targeted list are predefined list you can buy or rent, but the method lacks the relevance factor, meaning that a certain email address is chosen only if the recipient could be interested in the pieces of information that marketers send as newsletters.

The third phase deals with design activities as send newsletters users must put into practice all their experience and talent in order to develop truly remarkable email templates. The strategy they adopt when designing newsletter templates should be studied carefully because marketers are advised to model all further newsletters depending on the initial pattern.

Even though variation and diversity are more than welcome, experts say that all newsletters should be marked by the same feature so that recipients will associate the brand, the logo, the message with further advertisements. Although this strategy requires time and patience, surveys show that recipients assimilate better advertisements that have a viable background. Given all these aspects, you can imagine that design tools and targeting tools of all email newsletter applications involve the completion of many laborious tasks.

“Send newsletters” programs rely also on automatic scheduling options since the newsletter is classified as a weekly informational service. Along with aforementioned tools, automatic scheduled tasks back up the strategy, which is behind any newsletter. The rationale is quite simple even though it is meticulously built up or meticulously put into practice. Marketers intend to establish reliable relationships with prospective customers (newsletter recipients) in order to earn in time their trust.

So as to reach such goals, they send useful information about subject matters that are of high interest to all recipients and implicitly related to the activity domain of the company that has initiated this program. Nevertheless, this strategy needs a performant “send newsletter” application that can cope simultaneously with tasks coming from all three previously described segments.

Even tough many are under he impression that send newsletters applications can be transferred to a software application as these days you can send e-mails automatically, there is a defining element that cannot be optimized completely by advanced technologies. It is the content of the message that marketers should make interesting and in the mean time unique. Furthermore, valuable content complements viable “send newsletters” applications.

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