Marketing Software Tool
A marketing software tool refers to a specific PC-based program that allows its user to make the marketing campaign as easy as possible. Usually, a marketing software tool is part of a program package put together by the software developing companies for the marketing departments or marketing companies to help them make use of email marketing.
Because in the past, marketing campaigns were more than expensive for anyone, it did not matter if you were a small or a large-size company, new solutions were searched by the marketers. The use of the old fashioned postal services or the telephone companies made the marketing industry to go at a very low pace, the high-budget campaigns were made possible only by the widely-known corporate companies, a fact that made the newly found companies to go bankrupt or to loan money only for the contracts that were made with the already mentioned types of companies providing the marketing ways to reach prospects.
A lot of things were changed after the 1990s, when marketers discovered the Internet as a real gold mine for their industry. More and more people were using the communication channels offered throughout the Internet, more companies were out there uploading on their sites their products and services and this was the breakthrough that the marketing industry needed.
Moving on the Internet made marketing far easier, more accessible, reliable and, most importantly, it was made with a very low budget. Direct marketing was never more profitable than that time!
To make email and other online marketing solutions easy-to-use for everyone, a marketing software tool was needed. And as the years went by, software developers started to put on the Internet one marketing software tool after another.
Basically, a marketing software tool can be downloaded from a site, free of charge, purchased for a low price, or the marketer can pay a monthly fee to use the marketing software tool. Obviously, there is a corporate-target for a marketing software tool also, so this kind of program can cost up to 1000$.
Nevertheless, a marketing software tool makes online or direct marketing cheaper, faster and easier for all the marketers world wide. Such a tool allows an user to:
- send mass emails -reaching a larger number of prospects;
- personalizes each email to be send in a campaign -so that the prospect will believe the email was especially meant for him, thus increasing the trust rate between him and the sender;
- upload, download and insert information from his site or other sources into the email -that will make it a lot more attractive for the prospect;
- use a contact database and to update it accordingly to his needs -the database can be changed between departments or companies;
- automatically reply to the prospects that gave their approval to enter the marketing campaign;
- track the sent emails -an update of the marketing software tool will make possible to make statistics on the emails, if they were delivered, read or blocked, making the results of the campaign more accurate;
- to change the direction of the current campaign as it is running -also, two or more campaigns can be run in the same time.
Not to forget that the marketing software tool will comply with the Internet protocols and policies, so that the marketer can stay assured that no fines will appear in the process.
