Basicaly, an email marketing software will help you manage your business on an online basis. More exactly, here are the things you can do with an email marketing software:
- manage the emailing list
- build the advertising message or newsletter
- send the message to all the people in the list at once (bulk email)
- provide instant feedback with autoresponders and other automatic options
- lead the users towards website/ web based form where s/he can place an order
Manage the Emailing List
Many times you've probably heard the phrase “it's all in the list”. An email marketing software will help you configurate more than one emailing list — we recommend the web based type which is much easier to maintain up to date. Given the fact that the software manages subscriptions and unsubscriptions, user profile details, bouncebacks, or even purchases (e.g. credit card validation, processing the order etc.) your work becomes easier.
Invoice Payment Processing
An email program that includes integrated payment processing can allow you to process credit cards right from your email invoices. Simply attach the invoice to the email and send it to your client to pay directly from the email. Integrated credit card processing is essential to a solid email client. Check out the following websites that offer integrated credit card processing services: link, link, link.
Build a Newsletter
A newsletter is an email sent on a periodical basis to users that previously subscribed to it. An email marketing software can help you build your personalised newsletters, as well as solo-mailings. Apart from newsletters, solo mailings promote one time events, like a thematic seminar or a sale promotion.
Bulk Email Campaign
With an email marketing software, sending mass email became a push of a button process. You just need to activate the receiver groups, copy the body message and send the newsletter.
Real Time Feedback
Imagine you had to subscribe every person who wants to receive your newsletter by hand, and then write a thank you message. Or that you had to operate every change in subscribers profiles. Or that you have 5,000 persons ordering online various products, the same day. An email marketing software is indispensable in any of those cases. You can use autoresponders, automatic subscription and unsubscription, and many other functions.
Convert the Prospects Into Customers
An email marketing software helps a lot in maintaining continuous communication with your subscribers (let's call them prospects). In fact, a customer never ceases to be a prospect. You can win them into your customers base by fine tuning some tools that the email marketing software provides: personalisation, autoresponders, campaign tracking and advanced list selection.