Let's imagine you decided to bring your business online. You want a big emailing list and a catchy newsletter to convert the receivers into faithfull, happy customers.
There is one major question: “How do you bring your commercial message in the consumer's email box in a friendly, unoffensive manner?”
The first painful truth is you're not alone in this. Thousands of people have the same initiative every day. The second one is nobody seems to be happy when receiving dozens of unsolicited commercial emails every day. Still, you need to make yourself heard.
The most important players in the online business community today seem to unanimously accept that using opt in bulk email is the best option.
What Is Opt In Bulk Email?
Opt-in became the usual term for the most legal (not to mention ethical) way of action when sending mass email.
Basic Principles of Opt In Bulk Email
- People in your email list (prospects and customers) have agreed, one way or another, to receive your newsletter. They are called “subscribers”.
- Your subscribers must be able to unsubscribe any time they want.
- Your subscribers need to be reminded how they got on your list.
- The email addresses and personal data that people provide in the subscription form are confidential; you can't forward this data to anyone else, unless you have their explicit accept.
- You can't subscribe by default somebody in your emailing list to other newsletters that you decide to edit.
Suppose your database has under 100 subscribers. This is a list you can easily manage using exclusively the options that your email client provides (whether this is Outlook, Eudora or any other.)
When you surpassed 100 subscribers it becames really difficult and uneffective to manage the emailing list without a specialised software.
In the next sections we'll cover:
- the essential features of an email software
- how to manage the bulk email list, low cost and effectively
- how to choose the best email software from the thousands available on the market.
Other terms for opt in bulk email marketing are permission-based or targeted bulk email marketing.