How Does a Personalized Email Software Work?
First, it helps you set up your database. You can create a multi-target data base for various products/services you want to promote. Then, you personalize your message using the mail merge function. The steps are:
Set Up the Data Base
You need fields like First Name, Last Name, Email Address, Company Name and other information you consider to be helpful. Use some convenient spreadsheet and database applications.
Compose the Message
You need to find the words and tone that suit all your target consumers; better discriminate among the recipients and send different messages if you are not sure about them being a homogeneous group.
Run Email Merge Function
At this point, most probably, you'll have a message composer window that looks something like this:
| To: | Email Address |
|---|---|
| From: | YourCompany (office@yourcompany.com) |
| Subject: | Why don't you get noticed in the emailbox? |
| Message Body: | Dear First Name, Here are ten possible reasons that your Company Name subscribers think you are junk. |
| Send the message | Activate the recipient list and send the message. At this point, the mail merge function sends separate emails to everyone in the list, each with personalized data. The recipients will only see their own name and email address in the To: field. |
Some email softwares may include a test function to perform before sending the email. The message first goes to some test email addresses, that you use to see if it looks the way it was supposed to.
Working with a correct list and choosing the right approach are two of the most important aspects in personalizing.