Bulk Email Marketing - JupiterResearch Finds Spam is Shrinking while Email Marketing is Growing Modestly

Monday, February 20 2006 at 13:34

(New York, NY - February 3, 2006) - JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), forecasts that email marketing spending will grow from $885 million in 2005 to $1.1 billion by 2010, and the volume of spam messages per consumer will decrease by 13% a year during this same period. According to the new report entitled: "U.S. Email Marketing Forecast 2005 to 2010," the overall growth of the market will be marked by growth in spending on retention, acquisition and transactional email. Filtering improvements made by Internet service providers are credited with the expected decline in spam. The average active email consumer will see a drop from 3,253 pieces of spam in 2005 to 1,640 pieces of spam in 2010. JupiterResearch is a leading authority on the impact of the Internet and emerging consumer technologies on business.

Find out more about the "U.S. Email Marketing Forecast 2005 to 2010" from JupiterResearch at http://www.jupitermedia.com/corporate/releases/06.02.03-newjupresearch.html.