Version 5.2 of Click Tracks Professional integrates mass email marketing metrics, exit tracking and geographical data to its previous list of features. The new version has been announced at Jupitermedia's Search Engine Strategies conference in Chicago, IL, on December 15.

The log file analysis software of Click Tracks has won for the past two years the title of “Best Web Analytics Tool” from ClickZ Marketing Excellence Awards.

Click Tracks 5.2 integrates with email providers like SubscriberMail and IntelliContact, helping marketers to track and compare the effectiveness of their email marketing campaigns, as easily as they measure the effectiveness of SEO (search engine optimization) or banner advertising.

The geographical feature of ClickTracks 5.2 is now completed with the possibility of telling the region of a state, or even the city where the customer comes from. The marketer can tell not only the moment the receiver of the email left his or her website, but also if he or she has left through an external link or a non-linked URL (the so-called exit tracking).

For email marketers, ClickTracks 5.2 improved the campaign manager feature for validating the campaign data and metrics. That way the marketer can fix problems before launching the campaign. It has also improved the possibility to analyze more thoroughly the online behavioral characteristics of email subscribers.

Users that currently have ClickTracks Pro or Pro Hosted can use ClickTracks Professional 5.2 as a free upgrade.

The other products by ClickTracks Analytics, Inc. are ClickTracks Analyzer, ClickTracks Hosted, ClickTracks ISP and ClickTracks Professional.