E-mail marketing services provider Responsys has acquired marketing services firm Inbox Marketing.

The acquisition will increase Responsys' professional and account services capabilities, especially in e-mail marketing strategy. Inbox Marketing's president, Jerome McLaughlin and chief strategist Barry Stamos will take on leadership roles in Responsys' professional services organization, with McLaughlin becoming VP of professional services and Stamos becoming senior director of strategy for Responsys.

"Despite our success, there was an area where we've increasingly felt there was an opportunity where we could improve: working more closely with our clients to improve ways they use our software," Dan Springer, CEO of Responsys, told ClickZ News. "When we met the guys at Inbox, we saw that we had a shared vision of where great customer communication should go."

Read more about the deal between Responsys and Inbox Marketing at http://www.clickz.com/news/article.php/3582606.