Email Marketing Solution - RightNow is Only CRM Vendor Included in Research Firm’s Email Marketing Wave

Monday, February 20 2006 at 13:20

RightNow(R) Technologies announced it was named as a "strong performer" in The Forrester Wave(TM): Email Marketing Service Providers, Forrester Research, Inc., December 22, 2005. RightNow was the only CRM vendor whose email marketing revenue, market presence, and business strategy were considered significant enough to merit inclusion in the report.

The report was based on an extensive evaluation of the top nine email marketing service providers. This evaluation process included an assessment of each vendor’s solution across 75 criteria, conversations with key executives and customer references, solution demonstrations, and a review of supporting documents.

Find out more about RightNow Technologies' performances in the Forrester Research evaluation at http://www.crm2day.com/news/crm/117147.php.