Thomson Directories has launched Emarketing Advantage alongside software specialists IDS and database marketing company Alterian, to enable users to analyse millions of records and help drive campaigns.

The Business Information division of Thomson Directories is broadening its emarketing service by offering data intelligence, results profiling, analysis and data augmentation.

The enhanced database will enable the client to segment and target prospects in order to improve email marketing efficiency.

The new service follows on from Thomson's email marketing service Email Marketing Solutions, which is based on more than 400,000 opt-in business-to-business email addresses.

Find out more about the Thomson Directories email marketing solution at http://www.brandrepublic.com/bulletins/data/article/520131/thomson-directories-expands-email-marketing-service/.