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Mass Email Marketing - Is AOL Grabbing for Money or Solving Spam Problem?

Monday, February 20 2006 at 13:45

E-mail service providers went ballistic over last week’s announcement that AOL will phase out its Enhanced Whitelist in favor of Goodmail’s CertifiedEmail program. First, some background: AOL, which fends off billions of spam messages every day, blocks graphics and links on most bulk e-mail unless the sender is on AOL’s whitelist, thus allowing commercial mailers with good reputations to get through the filters.

But AOL said it will eliminate the program June 30, and senders wanting messages with links and images to get through would need to pay a fraction of a penny per e-mail to add on Goodmail’s Certified-Email. Wait, there’s more: Yahoo is testing Goodmail’s system, too, but details haven’t been released yet.