Eugene, OR (PRWeb) 8/14/2006 – Email remains one of the most revolutionary and affordable communication and marketing tools available yet continues to be hampered by those that abuse it and Spammers make it hard for legitimate marketers to get their messages delivered successfully.

Fortunately, innovative email best practices and technology now make it easier for honest businesses to connect with their prospects and clients.

Now, a 2-tier system exists that separates non-confirmed email requests from those using a best practice called "Double Opt-In." Double Opt-In requires the recipient to confirm their wish to receive any communications they subscribed to online, by clicking on a unique link sent to them, after they first sign up.

Read more about 1Shoppingcart.com's opt in email marketing software at prweb.com.