- Email Marketing Tips - Bronto Software Introduces Email Marketing Best Practices Series
- Selecting A Small Business Email Marketing Server
- Opt In Email Marketing Software - eCommerce Industry Leader 1ShoppingCart.com, Launches Enhanced Email Software Suite to All Customers at No Extra Charge
- Permission Email Marketing Software - Two New Editions of Email Marketing Automation Software More than Double Delivery Speeds of Large Campaigns: Arial Software
- Web Based Email Marketing Software - Bronto Integrates with Salesforce.com
Selecting A Small Business Email Marketing Server
Wednesday, September 13 2006 at 10:44
There are many different methods for promoting your business online, but one of the most effective is still the email campaign.
Weighing Your Options
For emails, you have three choices of software, each with distinct benefits and drawbacks. You can install software on your desktop and be your own server. You can install software on the web server you're using. Or you can join an ASP hosted service.
The most obvious benefit of a hosted server is that getting your emails delivered is your host's concern. Says Dr. Ralph Wilson, of Wilson Internet Services, "With desktop or web server software, basically you're responsible to get them delivered… Whereas if you're paying someone else for that service, it's their job, and many of them take it very seriously." A hosted server starts with a monthly fee for 500 or 1,000 emails and the price builds as your email database grows.
Read more at WebProNews.