Marketing

• Email list management:
  Information on how to build and manage an email list.
• Email list development and maintenance tips:
  List vendor hints, anti-spam policy compliance, organic list building.
• Email list management and distribution:
  Various ways of handling "list management".
• Tips to build your email address database:
• 7 ways to get customers' e-mail addresses (legitimately):
  Permission-based e-mail marketing campaigns.
• Email list rental:
  Purchasing or renting mailing lists.
• It's all about the lists - or is it?:
  About the importance of email lists.
• How email lists work:
• Personalize for profit:
  Article about the potential of e-mail personalization.
• Email's getting more personal. Should you?:
  Why and how to personalize e-mails.
• Email marketing personalization:
  Effective ways to use email marketing personalization.
• How to personalize your online business with e-mail merge:
  Example of e-mail personalization using WorldMerge software.
• Build trust and loyalty with personalized e-mail:
  About highly targeted e-mail messages which demonstrate usefulness.
• Are your e-mails bouncing?:
  What is a bounce ? hard bounces, soft bounces, and everything in between.
• Tactics to manage bouncing email:
  How to handle bouncing addresses in order to reduce undeliverable email.
• Tips to bounce-proof your email list:
  Ways to increase customer retention rate.
• Deleting bouncing emails:
  Methods of removing invalid email addresses in MS Access and MS Outlook.
• How effective is your email? How can you tell?:
  Testing the effectiveness of an email campaign
• Email marketing metrics: measuring what matters:
  Which information to gather, how to calculate the "baseline" results for a mailing, and ways to track overall performance over time.
• Email marketing solutions: email tracking tips:
  How to track response rates for each email campaign.